A Coastal Apparel Brand is Born

July of 2017

It's a hot Sunday morning in Mount Pleasant, SC. We wake up, have a coffee on the front porch and smell the salty air. It's slightly overcast but won't be for much longer. Thirty minutes go by and you can feel the sun starting to do its thing. Our kids are down in the driveway playing with the baby crabs that make their way from the marsh. Sullivan's Island is on the agenda for the day and our family of five is ready to go make some memories.

We take a quick drive, cross...